Tanager Financial Services
Seltzer’s astute marketing and powerful design showed us why an investment in branding pays off.
Seltzer’s design solutions opened our eyes to the impact that perfectly tailored materials can have on a market. The beautifully polished, understated brand, the quality and gracious crafting of the message, and the tools to connect with our audience became an invaluable part of our marketing effort.
Advisor, Tanager Financial
Seltzer’s approach was exactly what we wanted: personal hands-on attention, exceptional design, and full-service.
Working with her top-level alliances for strategy and copy, Rochelle and her team listened and uncovered what makes us unique and developed materials that differentiate us. They kept us focused, and advocated strongly for what they believed was right. It was a great process.
Director of Operations, Wingate Financial
Seltzer’s materials are fabulous. They succeed on every level.
Seltzer’s team created a brochure that highlights the power of our research enterprise. It’s graphically interesting and its structure presents our complex research in a way that a lay audience can understand. Used in person or as a direct mail piece, it impresses our elite audience with the breadth and scope of our work.
Chief Development Officer, Partners HealthCare System
Rochelle's ability to perceive our value and transform skeptical partners into true "brand" believers was amazing.
We're an old Boston firm with a selective focus. Our partners are traditional and resistant to change. Seltzer listened and delivered an understated, elegant brand that everyone embraced. Our new materials engender confidence with the right kind of clients. It was an amazing accomplishment.
Vice President, Foster Dykema Cabot
Seltzer finds the best way to do things. They’re meticulous. I know they’ll do it right.
We chose Seltzer for our rebranding process because they came prepared with research and ideas. They interviewed our stakeholders, uncovered our marketing advantage and created our brand, promotional materials, website and brand templates on this base. They brought us into the 21st century.
Program Director
Massachusetts Council on Compulsive Gambling
My new brand has style, and hits exactly the right note for my high-level targets. It's brilliant and worth every penny I invested.
Seltzer helped me define my market opportunity and then designed an amazing set of materials. The colors, paper, design, and language present my value with a visual metaphor that has been extremely successful in attracting target clients.
President, Sender Legal Search
We needed a complete brand image upgrade to address our changing markets, but there was a great attachment to our existing name and logo.
From beginning to end Seltzer focused on upgrading our brand, while preserving its accrued value. Their sensitivity, creativity, and genuine concern produced a great result and won a gold medal from SMPS, our principle trade association.
Marketing Director, Payton Construction
Seltzer created a sweeping, fresh annual report every year, each impeccable to the smallest detail.
Our annual reports are our major marketing tool. For seven years, they’ve designed a high-level, sophisticated image for us, while handling the myriad of details in each report with precision. Through many rounds of edits, they worked within budget and met our tight deadlines.
President, New England Legal Foundation
Our name, logo, tagline were a perfect hit. Our brand has put us on the map.
When Seltzer designed and built our brand identity and launch materials we were thrilled. Our brand continues to do what we’ve asked it to do — give us name recognition and high awareness in the industry. Customers continually compliment us on our name and tagline. It’s timeless.
President, Spaceworks
Seltzer created a brand that reflects our culture and expertise.
The sophisticated logo, tagline and branding system capture who we are. The warmth of the colors, texture of the papers, and the design are handsome and express the scope and caliber of our offerings. They elevate us with new prospects and referrers and draw raves from our clients.
Partner, Sullivan Shuman Freedberg
Seltzer gets people who run companies to stop and think about what they are really doing and how to communicate it.
I don’t look like an accountant. Seltzer helped me show the strategic side of my expertise. They designed a gorgeous identity package and website that demonstrates the high-end, problem-solving nature of my service. They did a great job.
Founder and CEO, Access Financial Solutions
Seltzer’s strategy and design set us apart.
Our name combines sophistication with freshness and quality. Seltzer created an identity that is high-end, eclectic, and beautiful. The paper selections alone are good enough to eat. The tagline was perfect and they came up with key value words, subtly embedded in the design, "people eating talking enjoying," which quietly convey the tone we create at every event.
President, Cityfarm Caterers
Seltzer launched us with a dynamic brand identity, presentation package, and an online rollout.
Seltzer’s materials “showed” our 3-D medical animations and “told” our dynamic story. The striking elegance and efficient messaging clearly demonstrated the value of animation to explain complex concepts in an accessible way. They made the case for our product and established our credibility instantly.
President, AnimationMD
It amazed us that Seltzer was able to meet the rush deadline for our direct-mail piece.
We had an opportunity to target a new market for our web-based billing product. Seltzer ran with our concept and produced a customized, high-impact package. The results went well beyond what we had envisioned. Its impact was extraordinary, opening many new sales opportunities.
Marketing Director, MetraTech
