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process

We build design solutions on strong foundations. Design Intelligence includes a set of strategically-based design process methodologies that we developed to solve business problems. Applied to your marketing challenges, Design Intelligence guides the development of compelling materials crafted to meet your objectives.

 


 



1 & 2. Getting off to a solid start.
  • We assemble the right team for your needs.
   The discovery process.
  • We dig deep to ellicit input and learn about your company, market and competitive environment.
  • We do market research, articulate your positioning, and develop media and marketing plans, as necessary.
3. Developing the brand strategy.
  • We determine what tools are needed to reach your market(s).
  • We plan appropriate rollout strategies.
  • We plan how best to leverage the strategies for greatest impact.
   We articulate your key messages.
   The creative development process.
  • We create or build on your existing corporate identity.
  • We develop or extend the brand palette.
  • We design and produce the tools.
  • We oversee production to assure quality.
   We roll out your new program.
  • We provide training for maintaining your new website and help deploy templates, as necessary.
  • We coordinate internal rollouts as well as external PR as needed.
4. Monitoring the impact and results.
  • We adapt or extend the program as needed.
  • We review our working process to find any ways we can work together even better in the future.
   We work with you as new opportunities arise.